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  Complementary Alternative Medicine

BlueExtrasSM Complementary Alternative Medicine Discount Program

Complementary Alternative Medicine (CAM) Discount Program Highlights:

  • With your Blue Cross and Blue Shield of Texas (BCBSTX) membership, you're automatically eligible to receive up to 30 percent off standard fees through a nationwide network of practitioners, spas, wellness and fitness centers.
  • BCBSTX members have access to wholehealthmd.com, which provides guidance on the potential benefits of integrating alternative medicine with conventional health care.

CAM Discount Program offered through Healthways

Complementary Alternative Medicine includes a variety of therapies that may help to increase wellness, prevent illness and address existing symptoms and conditions.

View a list of select CAM therapy descriptions

Recent studies suggest that up to 50 percent of adults in industrialized nations use some form of complementary alternative medicine to prevent or treat a variety of health-related issues.

Your BCBSTX membership gives you access to wholehealthmd.com, which provides guidance on the potential benefits of integrating alternative medicine with conventional health care. The information is developed by a team of board-certified doctors and specialists, and emphasizes collaboration with traditional health care providers.

On wholehealthmd.com, you can learn more about CAM treatments, therapies and centers including:

  • Acupuncture
  • Exercise and movement (including yoga, Pilates, Tai Chi and personal trainers)
  • Fitness centers
  • Massage and bodywork
  • Mind and body therapies
  • Nutritional counseling

View a list of participating practitioners or call (866) 656-6069.

CAM Education and Tools at wholehealthmd.com include:

  • Healing Centers - Learn how conventional medicine can be combined with alternative therapies to help the body strengthen and heal itself.
  • Healing Kitchen - Find healthy recipes, nutrition-related articles and food remedies for common ailments.
  • Expert Opinions - Get answers to your health-related questions from medical professionals.
  • Reference Library - Browse through a comprehensive library with recent information about chronic conditions, integrative therapies, supplements and foods.
  • News and Perspectives - Learn the latest news on complementary alternative medicine.
  • Vitamins - You're also eligible to purchase vitamins and herbal supplements for up to 25 percent off the regular price. You can order online through Blue Access® for Members (BAM), or call (800) 917-3690. When placing your order, be sure to provide the customer service agent with the code AWH7053 to receive your discount. Note: No shipping fees apply when ordering via the Web site. However, there is a $7 shipping and handling fee if you order by telephone.
  • Healthy Reading - Discounts of 50 to 80 percent are available on health and wellness-related magazines. Topics include: massage, yoga, cooking light, fitness, health and vegetarian eating to name a few. There are no automatic renewals. You can order online through wholehealthmd.com or call (800) 959-1676.
  • Find a Location - Locate a practitioner, spa or fitness center based on ZIP code.

To learn more about CAM and the CAM discount program call (866) 656-6069 or read our Frequently Asked Questions.

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Learn more about these BlueExtrasSM discounts currently offered:

Healthways WholeHealth Networks, Inc. ("Healthways") administers the Complementary Alternative Medicine (CAM) discount program for Blue Cross and Blue Shield of Texas (BCBSTX). The relationship between Healthways and BCBSTX is that of independent contractors.